Self-confessed veg nerd, Guy Watson has, over the last 30 years, taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg. box scheme delivering to around 50,000 customers a week. Guy is an inspirational, passionate, opinionated and admired figure in the world of organic farming, who still spends more time in the fields than in the boardroom. Guy is passionate about sharing with others the organic farming and business knowledge he has accumulated over the last three decades. His weekly veg box newsletters connect customers to the farm with refreshingly honest accounts of the trials and tribulations of producing organic food, and the occasional rant about farming, ethical and business issues he feels strongly about. In his spare time, Guy has perfected the art of macrame and he loves to make his favourite vegetables in macrame. Perhaps one day, Riverford will make these available for sale via the veg. box scheme.